When DVDs first came out there was a lot of people talking about the possibilities that the new medium would offer to the viewing experience. For example they talked about getting access to different camera angles and alternate endings.
I was really excited about that possibility. Not so much the alternate camera angles, but the alternate endings was what interested me. Maybe it is a result of having been brought up on choose your own adventure books and computer games, but I find that in many movies (particularly ones I’m dissatisfied with) I wonder ‘what if?’
Yet despite the promise (and hype) around said features, they failed to materialize. It does not take an MBA to know why. It is expensive to film additional content and most people are happy enough with the single narrative thread.
I’ve often wondered if the cost came down enough if multiple endings might really happen. Now with powerful video editing software, low cost computers, low cost and high quality video cameras, it is easier and less expensive than ever to create movies. Still, the cost of getting a cast of characters can be prohibitive, even if they are underpaid drama school rejects.
This is where new developments like machinima (using a video game to provide virtual scenery and virtual actors) can come in to help. Now with the help of voice actors, who are able to call in their lines from anywhere in the world, the cost of the cast can drop significantly.
Even so, the cost may be too high. How could costs come down further still to the point where it is worthwhile to build the extra content? This is where the power of social networks and crowdsourcing comes into play. With a pool of thousands or even millions of fans to draw upon, a popular story might attract a large number of aspiring screenwriters and set designers.
Provided the right story foundation and the tools to pull people together, a small but original concept can provide the soil in which rich narratives can grow.